Refitting a machinery giant for new heights.

Project
Client: Liebherr
Year: 2018 – 2022
Industry: Machinery & equipment,
transportation, domestic appliances
Agency: MetaDesign

Services
Design sytem
Type system
Logo Design
Motion Design
Illustration
UI
Brand Guidelines

Awards

About

Since 1949 Liebherr is a family-run technology company and one of the biggest construction equipment manufacturers in the world  today.

The new Liebherr brand experience unites all product segments under one umbrella brand concept.

“Since the flexible design system was conceived for the digital world right from the start, we have created an important basis for the digital platforms of Liebherr.“

Alexandra Federle,
Head of Digital Design Liebherr

Brand attributes

Focused. Courageous. Authentic. Progressive.

Layout Beispiele hier

Motion Reel hier

“The fact that all our colleagues couldn’t wait to work with the new design system was the greatest praise for us.“

Holger Spreda,
Head of Corporate Design, Media & Print Liebherr

Team

Creative Direction
Thomas Maes
Olaf Schroeter

Client Partner
Jörg Sesselmann
Michel Gabriel

Project Management
Noemi Sander
Alexandra Nowka
Kerstin Soennichsen
Kirsten Emmerich
Nora Reck
Gabriel Geiselhart

Strategy
Jenny Steppat
Frank Stowasser

Design
Julian Hrankov
Franziska Loos
Natalia Richel
Zartosht Kohan
Julia Sysmäläinen
Tom Schwaiger
Hannes Wiest
Charlotte Matern
Alisa Hellwege
Johannes Issing

Motion
Julian Hrankov
908
schrittweiter

Digital
Susanne Wunderlich
Jack Mitchell
Stefan Prica
Robert Luma
Julian Hrankov
Valeska Buehrer
Filippos Petridis
Marina Apena
Laura Müller
Anett Eickhoff
Daniel Richter

Language
Jens Bohrer-Brodzinski
Julia Gärtner
Julian Hrankov

Illustration
Jürgen Uhl
Julian Hrankov
Zartosht Kohan

Type Design
HVD Fonts
Christoph Koeberlin