Redefining energy in motion.

Project
Agency: MetaDesign
Client: Innomotics

Industry: Energy

Services
Design sytem
Type system
Logo design
Image style
Language

Motion design
Brand guidelines

Awards

Award3F

About

Formerly part of Siemens, the electric motors and generator business was carved out to forge its own path. Emerging as an all new, independent brand. Enter Innomotics.

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From the idea of electric flow and the Innomotics motors themselves emerged the “Power Line”. The fundamental building block of the Innomotics brand experience.

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Brand experience

Powerful. Visionary. Persistent.

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Purpose

Redefining reliable motion for a better tomorrow.

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Team

Creative Direction
Thomas Maes

Client Partner
Christine Altmann

Design Direction
Janosch Klein

Project Management
Ulla Eisenberg
Talitha Hoelscher
Niklas Klein

Strategy
Dominic Eberhardt
Boo Adams

Design
Julian Hrankov
Nam Hoang-Golz

Julie Heumüller
Vanina Goldhofer
Milena Ambrasas
Lunia D'Ambrosio
Tabea Otto

Denny Welle

 

Motion
Julian Hrankov
Hannes Wiest
Ansgar Bloyinski

Augusto Gabrys

Digital
Vanina Goldhoder
Milena Ambrasas
Hans Heyer

Language
Jens Bohrer-Brodzinski
Julian Hrankov

Photography
Tomaso Baldessarini
Tilman Weishart

Videography
Tomaso Baldessarini
Oxygen Pictures

3D
Theim

Icons
Theim


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