An institution invigorated.

Project
Client: AOK
Year: 2020 – 2021
Industry: Healthcare
Agency: MetaDesign

Services
Layout
Logo Design
Icon Design
Type Direction
Illustration Direction

Awards

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About

AOK is Germany’s largest health insurance company, providing health coverage to more than 26 million people.

Brand idea

The one for life.

Brand attributes

Empathic. Reliable. Close. Powerful.

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“Signaling the accessibility and recognizability of the brand, especially in the digital environment - that’s what the new appearance of the AOK is all about.”

Jens Martin Hoyer,
Deputy Chairman of the Board of Management AOK Federal Association

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“The new brand design strengthens our identity by bundling the individual strengths of all regional AOKs into one coherent, self-confident and powerful overall appearance.”

Jens Martin Hoyer,
Deputy Chairman of the Board of Management AOK Federal Association

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“Going forward we want to become the strongest brand in the German healthcare system.”

Steve Plesker,
Managing Director AOK Federal Association

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Team

Alexey Dietz — Anja Fischer — Anna Kemper — Annika Neitzel — Axel Domke — Benjamin Seidel — Caroline Ernst — Christian Redlich — Christian Renner — Christoph Nasch — Daniel Leyser — Daniela Fahrig — Denny Welle — Dirk Hennes — Elisa Bauer — Felix Blankenburg — Jan Spading — Jenny Steppat — Jessica Kleffner — John Bache — Jort Mentink — Julia Gärtner — Julia-Sophie Bendl — Julian Hrankov — Jürgen Diemann — Jutta Rick — Kerstin Blaszkowski — Kirsti Schmäler — Kjell Langerbeins — Marcel Flauaus — Mathias Rolfes — Merle Duepmeier — Michael Schönberger — Miriam Heidenreich — Nicolle Lessig — Niklas Klein — Olaf Schröter — Oliver Griep — Petra Bielesch — Sebastian Schollmeyer — Sigrid Biebl — Silvia Pfaff — Stefanie Hess — Stefanie Skoeries — Stephan Maus — Steve Plesker — Susan Junge — Susanne Steffen — Thomas Schwaiger — Ugursay Puercek — Verena LamersAlexey Dietz — Anja Fischer — Anna Kemper — Annika Neitzel — Axel Domke — Benjamin Seidel — Caroline Ernst — Christian Redlich — Christian Renner — Christoph Nasch — Daniel Leyser — Daniela Fahrig — Denny Welle — Dirk Hennes — Elisa Bauer — Felix Blankenburg — Jan Spading — Jenny Steppat — Jessica Kleffner — John Bache — Jort Mentink — Julia Gärtner — Julia-Sophie Bendl — Julian Hrankov — Jürgen Diemann — Jutta Rick — Kerstin Blaszkowski — Kirsti Schmäler — Kjell Langerbeins — Marcel Flauaus — Mathias Rolfes — Merle Duepmeier — Michael Schönberger — Miriam Heidenreich — Nicolle Lessig — Niklas Klein — Olaf Schröter — Oliver Griep — Petra Bielesch — Sebastian Schollmeyer — Sigrid Biebl — Silvia Pfaff — Stefanie Hess — Stefanie Skoeries — Stephan Maus — Steve Plesker — Susan Junge — Susanne Steffen — Thomas Schwaiger — Ugursay Puercek — Verena LamersAlexey Dietz — Anja Fischer — Anna Kemper — Annika Neitzel — Axel Domke — Benjamin Seidel — Caroline Ernst — Christian Redlich — Christian Renner — Christoph Nasch — Daniel Leyser — Daniela Fahrig — Denny Welle — Dirk Hennes — Elisa Bauer — Felix Blankenburg — Jan Spading — Jenny Steppat — Jessica Kleffner — John Bache — Jort Mentink — Julia Gärtner — Julia-Sophie Bendl — Julian Hrankov — Jürgen Diemann — Jutta Rick — Kerstin Blaszkowski — Kirsti Schmäler — Kjell Langerbeins — Marcel Flauaus — Mathias Rolfes — Merle Duepmeier — Michael Schönberger — Miriam Heidenreich — Nicolle Lessig — Niklas Klein — Olaf Schröter — Oliver Griep — Petra Bielesch — Sebastian Schollmeyer — Sigrid Biebl — Silvia Pfaff — Stefanie Hess — Stefanie Skoeries — Stephan Maus — Steve Plesker — Susan Junge — Susanne Steffen — Thomas Schwaiger — Ugursay Puercek — Verena Lamers
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