An institution invigorated.
Project
Client: AOK
Year: 2020 – 2021
Industry: Healthcare
Agency: MetaDesign
Services
Layout
Logo Design
Icon Design
Type Direction
Illustration Direction
Awards
About
AOK is Germany’s largest health insurance company, providing health coverage to more than 26 million people.
Brand idea
The one for life.
Brand attributes
Empathic. Reliable. Close. Powerful.
“Signaling the accessibility and recognizability of the brand, especially in the digital environment - that’s what the new appearance of the AOK is all about.”
Jens Martin Hoyer,
Deputy Chairman of the Board of Management AOK Federal Association
“The new brand design strengthens our identity by bundling the individual strengths of all regional AOKs into one coherent, self-confident and powerful overall appearance.”
Jens Martin Hoyer,
Deputy Chairman of the Board of Management AOK Federal Association
“Going forward we want to become the strongest brand in the German healthcare system.”
Steve Plesker,
Managing Director AOK Federal Association
Team
Alexey Dietz — Anja Fischer — Anna Kemper — Annika Neitzel — Axel Domke — Benjamin Seidel — Caroline Ernst — Christian Redlich — Christian Renner — Christoph Nasch — Daniel Leyser — Daniela Fahrig — Denny Welle — Dirk Hennes — Elisa Bauer — Felix Blankenburg — Jan Spading — Jenny Steppat — Jessica Kleffner — John Bache — Jort Mentink — Julia Gärtner — Julia-Sophie Bendl — Julian Hrankov — Jürgen Diemann — Jutta Rick — Kerstin Blaszkowski — Kirsti Schmäler — Kjell Langerbeins — Marcel Flauaus — Mathias Rolfes — Merle Duepmeier — Michael Schönberger — Miriam Heidenreich — Nicolle Lessig — Niklas Klein — Olaf Schröter — Oliver Griep — Petra Bielesch — Sebastian Schollmeyer — Sigrid Biebl — Silvia Pfaff — Stefanie Hess — Stefanie Skoeries — Stephan Maus — Steve Plesker — Susan Junge — Susanne Steffen — Thomas Schwaiger — Ugursay Puercek — Verena LamersAlexey Dietz — Anja Fischer — Anna Kemper — Annika Neitzel — Axel Domke — Benjamin Seidel — Caroline Ernst — Christian Redlich — Christian Renner — Christoph Nasch — Daniel Leyser — Daniela Fahrig — Denny Welle — Dirk Hennes — Elisa Bauer — Felix Blankenburg — Jan Spading — Jenny Steppat — Jessica Kleffner — John Bache — Jort Mentink — Julia Gärtner — Julia-Sophie Bendl — Julian Hrankov — Jürgen Diemann — Jutta Rick — Kerstin Blaszkowski — Kirsti Schmäler — Kjell Langerbeins — Marcel Flauaus — Mathias Rolfes — Merle Duepmeier — Michael Schönberger — Miriam Heidenreich — Nicolle Lessig — Niklas Klein — Olaf Schröter — Oliver Griep — Petra Bielesch — Sebastian Schollmeyer — Sigrid Biebl — Silvia Pfaff — Stefanie Hess — Stefanie Skoeries — Stephan Maus — Steve Plesker — Susan Junge — Susanne Steffen — Thomas Schwaiger — Ugursay Puercek — Verena LamersAlexey Dietz — Anja Fischer — Anna Kemper — Annika Neitzel — Axel Domke — Benjamin Seidel — Caroline Ernst — Christian Redlich — Christian Renner — Christoph Nasch — Daniel Leyser — Daniela Fahrig — Denny Welle — Dirk Hennes — Elisa Bauer — Felix Blankenburg — Jan Spading — Jenny Steppat — Jessica Kleffner — John Bache — Jort Mentink — Julia Gärtner — Julia-Sophie Bendl — Julian Hrankov — Jürgen Diemann — Jutta Rick — Kerstin Blaszkowski — Kirsti Schmäler — Kjell Langerbeins — Marcel Flauaus — Mathias Rolfes — Merle Duepmeier — Michael Schönberger — Miriam Heidenreich — Nicolle Lessig — Niklas Klein — Olaf Schröter — Oliver Griep — Petra Bielesch — Sebastian Schollmeyer — Sigrid Biebl — Silvia Pfaff — Stefanie Hess — Stefanie Skoeries — Stephan Maus — Steve Plesker — Susan Junge — Susanne Steffen — Thomas Schwaiger — Ugursay Puercek — Verena Lamers
